'LIFE IS THIS VERY MOMENT'
Back in 2020 we won the Very account at Grey London. With the pitch winning idea 'Life is this very moment'. A platform that celebrated how the brand was there for you in every single life moment. Whether it be Christmas, going back to school, or being stuck at home during countless lockdowns.
The platform was a huge success for the brand. Driving year on year growth. It was also very well recieved by the industry. Campaign, AdAge and Dave Reviews gave it their Pick of the Day. Metro readers put our xmas campaign in their top 3 ads of Christmas. And we’ve been inundated by Tweets from guys called Vivian, saying thanks for putting their unisex name on TV. Stromzy was also a fan of the campaign. Allowing us to use his track for 'Throne' which picked up at the Creative Circle.
CD'd by and written us.