TAKING CARE OF THINGS
In 2023 British Gas tasked us with coming up with a new brand platform. Something that would tell the nation that they do more than gas. They can take care of everything in your home and bring total peace of mind. After looking at hundreds of ideas, one really jumped out. From Adam McGowen and Danny O’Keaffe. Starring a family of ‘Things’ that British Gas take care of. Fast forward 12 months and that line on a slide became a creative behemoth. Which took over Gogglebox, Channel 4 idents, The Metro, social channels, most of the OOH sites across the UK. The Things are even on the sides of BG vans and being turned into soft toys.
The platform has already been very well received. Picking up lots of love online. And smashing System One metrics straight out of the gate.
This platform could become a big thing for sure.
ECD'd by us. Written by Adam McGowen and Danny O'Keafe.
