TIMES CHANGE. TIMES REMAINS.
In 2026, trust is journalism was at an all time low. So the Times decided to remind everyone that times change, the Times remains. And how they've delivered the truth for over 200 years. To celebrate our history, we used ai to transform innovative DOOH sites into portals to the past. Showing how the streets of Manchester looked during the suffragette movement, and the devastation of the Birmingham Blitz. Using extensive research from The Times archive, our technologists rebuilt every cobble, brick and sash using the latest Ai technology. This idea won the Ocean Outdoor 2025 competition. And generated lots of PR.
ECD'd by us. Written by Hemi Patel. Created by Stu Foy and Dan Northcote-Smith.
