'HAVE YOU HAD YOURS?'
We were lucky enough to breathe life back into this legendary tag line, as CDs on the account at BBH. After many years experimenting with different platform ideas, Weetabix decided to recommit to 'Have you had yours?'.
We relaunched the line with the film 'Jack'. Which would go on to become the most successful ad the brand has ever made. Picking up an IPA gold in the process. But this record wouldn't last forever. As our second film 'Sub' would become even more successful. What a brilliant ROI for a brilliant brand.
In addition to the film, we also created a piece of tactical the day that Boris got the job at No.10. Safe to say, he hadn't had his Weetabix.
CD'd by us. Written by Ray Chan and Simon Cenamor.
