FOR EVERY GROUP THERE'S THE GYM GROUP
In 2025 we pitched for The Gym Group with a platform idea that tapped into gym sub groups. Celebrating all the different kinds of people who work out with us. From 'The Night Owls' to the '10 Eggs for Breakfast Group'. The platform went live with lots of fun social films and DOOH. And has proved to be a big success. Driving memberships, and giving The Gym Group a fun and accessible identity.
ECD'd by us. Written by Carl Storey, Tom Sillars, Erin Saddler and Angela Onyett.
