WE'RE ALL FOR PETS
In December 2022, we pitched and retained the Pets at Home business with a big idea. That celebrated the nation’s obsession with Pets.
Backed by a national survey that discovered that Brits prefer walking the dog to having sex, and prioritising the happiness of their rabbit over their children, the challange was to bring this to life in an uplifting brand film. The end result went down very well with the public. Increasing PAH sales upon launch. And also picking up various press love. It also picked up some Kinsale Sharks. This was accompanied by some pretty fun OOH and social too.
The launch film was CD's and written by us, Adam and Ted.
The rest of the work was CD'd by Loui Bowles, written by Erin Saddler and Angela Oynett with us as ECDs.
