THE HAWKSTONE FARMER'S CHOIR
The story of Hawkstone is quite remarkable. A beer created only a matter of years ago, which has quickly become the nation's No1 fastest growing beer. Massing more social followers than the likes of Bud and Heineken globally. All thanks to a fully integrated campaign. Which sings the praises of the people who work so hard to make our beer so easy to drink - British farmers. Together this group of real famers have been on a quite a journey. They're created a viral film with celeb brewery owner Jeremy Clarkson which amassed over 500k views. They've created a single to raise money for charity, not to mention, an Ai engine that created hundreds of different songs for struggling pubs. But most incredibly of all, they became the very first brand associated act to ever win Britain's Got Talent. Winning not only the nations' hearts. But also a Cannes Lion for Branded Entertainment.
