THERE'S MORE TO ARGOS THAN TOYS
For many years, Argos had been purely known for toys. So in 2022, we created a brand platform that would hit this misconception head on - 'There's more to Argos than toys'. Fronted by two toys, Connie and Trevor, this doll and dinosaur would become a powerful integrated asset. Driving staggering results for Argos across every media touchpoint. From TVCs to social, from experiential to OOH. Together they have helped the nation see the error of their ways. Driving the highest reappraisal scores the brand has ever seen. And picking up lots of awards too.
ECD'd by us. CD'd by Matt Deacon and Ben Fallows.
Written by Louella Minter, Katie Bradshaw and Ryan Bradshaw, Tom White and Becky Brice, Andrea Rambert and Melissa DeStafano.
